The risk of an economic recession is rising and communicators need to make sure their communications, PR, and marketing strategies are recession-proof. Read our post for guidance on keeping your communications on track.
Crises can truly arise from any corner of the globe – and any corner of your organization. Whether it’s organizational miscues, leadership missteps, increased polarization and beyond, being prepared is the difference between being ahead of the curve and finding yourself perilously behind it.
With businesses and media evolving rapidly—and reputation accounting for 63% of companies’ market value—organizations can’t leave PR to chance in 2022. That’s why brands need an effective PR strategy to achieve communications and business objectives.
Content DAOs reinvent the relationship between creators, consumers, and media and remove the advertising-based revenue model in the process.
Discover the key takeaways from our webinar on how corporate reputation impacts market value and the importance of ESG-driven comms.
Sustainability is increasingly becoming who we are as a society. With younger generations embracing the call and seeing business as a potential force for good, companies must take heed and take real steps to be part of the solution. Going green, not just talking green.
With 80% of business decision-makers preferring to get information from articles, content marketing is more important than ever in 2022. Read our post to discover 9 tips for your content marketing!
Most PR pros believe that the industry will change rapidly and leading this change is a must. Read our post to discover 10 crucial PR trends for 2022.
PR experts have to continually optimize their tactics to stay on top. To better inform your decision-making, we present the 25 top PR statistics for 2022.
Should we be dismissing the metaverse today? For communicators, brands and marketers that’s a resounding no. Read our post to find out why.