Plotlights taps into consumer trends, brand sentiment, and online communities to measure and monitor brand references, helping organizations to make informed and optimized decisions. Communications experts also gain access to a number of brand management tools to develop their reputation management and marketing strategy.
Plotlights is a global business, with its head offices in Berlin, Germany. The platform was launched in 2021 by a team around PR and communications expert Falk Rehkopf. Falk is a PR tech industry stalwart who previously brought his expertise to organizations such as Cision, the German Parliament, and Forrester Research.